British Marine Federation
The British Marine Federation is the trade association for the UK Marine Leisure Industry, with membership drawn from both the seagoing and inland sectors of the marine industry and supporting services.
Organised by The British Marine Federation, Concept Boat is an annual competition, now in its fifth year, intended to encourage interest in the design of future boats and to show the global small craft industry how they believe boating should develop. The Competition covers the full range of recreational and commercial/working boats, and each year has a different theme.
Alchemedia was commissioned to design the identity for the competition at its inception, as well as a variety of supporting marketing material. The look had to be very contemporary and something to challenge many of the traditions within the boating industry. As the competition looks to the future, and embraces unconventional, cutting edge design, the branding had to reflect this.
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